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Delta Connect Blog

Private Duty Marketing Strategies at the NCF

Posted by Crystal Parks on Jun 19, 2013 11:02:00 AM



In these times of turbulent change in home care, the strongest, fastest growing companies will survive. Stephen Tweed will share his proven marketing strategies with private duty agency owners at the upcoming Delta Health Technologies National Customer Forum next week in Altoona, PA. This session provides the latest insights from research conducted by Leading Home Care, and from the Private Duty Benchmarking Study conducted by Home Care Pulse. Then he will guide private duty agencies in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.

Not only will agency owners and marketing directors get the benefit of the information provided by the faculty, but they will have the opportunity to network and exchange ideas with other successful private duty business owners.

Private Duty agency owners will learn the latest research into the top marketing techniques in home care as well as know the differences between consumer marketing and referral marketing.  Stephen Tweed will be presenting his successful strategies at the upcoming Delta Health Technologies National Customer Forum (NCF) next week.   These strategies will enable private duty agency owners to apply these techniques to grow inquiries and referrals that turn into admissions.

The Marketing to Referral Sources track at the NCF is a unique learning opportunity for identifying the techniques to reach high potential referral sources using the Six Secrets of Selling Private Duty Home Care.

Stephen Tweed, CSP, has spent the last 25 years working with home care and hospice organizations that want to grow and with home care leaders who

want to get ready for the future. He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company. He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership. Stephen is Publisher of Private Duty Today, the leading electronic newsletter for owners, CEO’s and administrators of private pay, non-medical home care.


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Topics: Private Duty, Delta Health Technologies National Customer Forum, Private Duty Homecare


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